Two years ago at Zeep Mobile we asked a ourselves a silly question, “Why is SMS so expensive and what can we do about it?”. As it turned out, the answer was more complicated than we could have ever imagined. Even so, none of us at Zeep were the kind of people to let government conspiracies, secret cabals and a mobile carrier or two (or all of them) get in our way.
That’s why we created Zeep Mobile, whose goal was to allow anyone with even a small amount of web programming know-how to interact with their consumers
through a mobile handset. Of course, we didn’t stop there. We went on to create Zeep Media, which enabled anyone with a credit card to advertise against the massive mobile audience our Zeep Mobile clients had provided us. In the midst of all of this, we made sure these advertisers could name their own price and paid only for results. No one ever accused us of lacking ambition.
But we knew pilfering the best ideas the internet had to offer and recreating them for the SMS world would not be enough. Unlike the relatively open gateways available to anyone on the Internet, the world of SMS is a high-walled, heavily-defended fortress. Throughout our search for a better solution, we’ve been constantly frustrated (and occasionally tormented) by the barriers keeping us from achieving scales to rival the Internet when it takes years to even convince a carrier to agree to a face-to-face meeting.
Though it often seemed an impossible task, I’m happy to tell you we’ve finally nailed it. I couldn’t be more pleased to announce that Zeep is joining the Vibes Media family. Vibes has spent the last 12 years fostering and nurturing great relationships with carries, publishers and marketers, establishing successful partnerships long before most of us even knew what a text message was.
You can expect many improvements over the coming months as we work to integrate our technologies with their platforms and customer service teams. Stay tuned, some fantastic announcements are on their way!
CEO and Cofounder